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Public Page Purposes

This is the locked V1 purpose map for every public route in IED.

Use this as the source of truth for:

  • what each page is for
  • what core visitor question each page answers
  • what CTA each page should push
  • what each page should avoid becoming

CTA Rule​

Start Assessment is the dominant CTA across the public site.

Contact exists as a secondary path, not an equal conversion path.

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  • primaryPurpose Fast positioning, trust-building, and assessment entry
  • secondaryPurpose Introduce process, route choice, and local trust model
  • visitorQuestion What is IED and why should I use it instead of going straight to installers?
  • primaryCTA Start Assessment
  • avoid Do not turn the homepage into a deep explainer, pricing page, or quote simulator

/how-it-works​

  • primaryPurpose Reduce process uncertainty
  • secondaryPurpose Show the full path from intake to follow-up in a simple, reassuring way
  • visitorQuestion What actually happens if I use this?
  • primaryCTA Start Assessment
  • avoid Do not overload the page with technical solar education or pricing detail

/solar-basics​

  • primaryPurpose Foundational education
  • secondaryPurpose Reduce friction and confusion before the user enters the funnel
  • visitorQuestion How does solar actually work and what should I understand first?
  • primaryCTA Start Assessment
  • avoid Do not behave like a pricing page or a technical installer guide

/pricing-guide​

  • primaryPurpose Set realistic pricing expectations
  • secondaryPurpose Pre-qualify and reduce quote shock
  • visitorQuestion What should I expect solar and battery to cost, and why do quotes vary?
  • primaryCTA Start Assessment
  • avoid Do not behave like a quoting tool or promise precise pricing

/service-areas​

  • primaryPurpose Explain coverage and reinforce local trust
  • secondaryPurpose Support the Northern NSW launch and future structured expansion
  • visitorQuestion Do you cover my area, and why does your local rollout matter?
  • primaryCTA Start Assessment
  • avoid Do not become a generic postcode lookup tool or an SEO-only landing hub

/about​

  • primaryPurpose Explain the philosophy and trust model behind IED
  • secondaryPurpose Build confidence in how installer introductions are managed
  • visitorQuestion Why does this business exist and how is it different from lead-gen?
  • primaryCTA Start Assessment
  • avoid Do not make this page mostly a founder biography or generic company-story page

/contact​

  • primaryPurpose Provide a direct manual contact path
  • secondaryPurpose Catch visitors who want help outside the main funnel
  • visitorQuestion How do I speak to someone directly if I do not want to start with the assessment?
  • primaryCTA Contact submission or direct contact method
  • avoid Do not overtake the assessment as the main site conversion path

/start​

  • primaryPurpose Guided assessment entry point
  • secondaryPurpose Turn interest into structured recommendation input
  • visitorQuestion How do I get a recommendation that fits my home?
  • primaryCTA Progress through the assessment
  • avoid Do not behave like a giant unstructured form

/results​

  • primaryPurpose Deliver the signature recommendation output
  • secondaryPurpose Build confidence in the recommendation before the user chooses how to proceed
  • visitorQuestion What system, battery, savings range, and price range actually make sense for me?
  • primaryCTA Continue to next step
  • avoid Do not behave like a formal quote or an installer design page

/next-step​

  • primaryPurpose Convert clarity into route choice
  • secondaryPurpose Explain the difference between compare-quotes and recommended-installer paths
  • visitorQuestion Now that I have direction, what should I do next?
  • primaryCTA Choose route and continue
  • avoid Do not repeat the full results explanation page

/confirmation​

  • primaryPurpose Set expectations after submission
  • secondaryPurpose Reassure the user about timeframe, contact method, and handoff
  • visitorQuestion What happens next now that I have submitted?
  • primaryCTA Wait for follow-up or use secondary contact if needed
  • avoid Do not introduce new major choices or confusing upsells

/privacy-policy​

  • primaryPurpose Explain data-use and privacy obligations
  • secondaryPurpose Support compliance and trust
  • visitorQuestion How is my data used and stored?
  • primaryCTA None required
  • avoid Do not turn this into marketing copy

/terms​

  • primaryPurpose Define legal terms, limitations, and recommendation/routing boundaries
  • secondaryPurpose Support compliance and operational clarity
  • visitorQuestion What are the formal terms behind this product and its recommendations?
  • primaryCTA None required
  • avoid Do not turn this into a brand or educational page